Welcome to part 1 of our mini series all about Google advertising and our in-house managed services provider, LeadPropeller Fuel! This series is all about how to use Google to help your business bring in more leads as well as how to turn those leads into deals. Please send any questions you have to @LeadPropeller on Twitter or to firstname.lastname@example.org and we promise to answer them before we get to the end of the series.
In this episode, Danny is joined by industry expert, Mitch Stephen, an experienced investor from Texas. Mitch, together with his wife, Tommi, and his daughter, Shannon created their company, Independence Day, Inc. They have bought and sold over 1,500 properties in and about San Antonio since 1996. This company specializes in buying distressed properties with OPM and selling those properties with Owner Financing. Mitch also offers Online Education, Group Coaching, and Full-on Mentorships as it relates to all the aspects of Owner Financing.
This week Mitch goes into great detail with Danny about what an owner financing deal looks like. He holds nothing back as he walks us through a case study with specific numbers and examples. Mitch also touches on the importance of being good at one thing before you move on to the next shiny, new thing, and he even goes on to explain how that ideology can be carried over into all aspects of your real estate investing business. We also get to hear one of the craziest scammer stories we’ve had on the show so far, so you definitely don’t want to miss this one!
This week's episode is a special edition! We're sharing the audio from this past week's FlipPilot Update and Transparency Webinar because we want everyone to be up-to-date and aware of the changes to the software. In the webinar Danny covers things such as updates to the software, tentative timelines, and specifics about what the software is and what it can do for you and your real estate investment business.
This week Danny is joined by Jim Huntzicker, a licensed real estate broker with over 500 deals under his belt after nearly 15 years in the business. Jim Huntzicker is also the creator of MLS domination, and was featured in episode 46 of the FlippingJunkie Podcast where he dives more into how he finds his deals. He stops by to discuss how he finds success across the country with multi-family units as long-term investments. Jim walks us through a detailed example of what a multi-family deal looks like including how he analyzes the numbers, how he puts together funding for these more expensive deals, and how he has scaled his REI business across the country. Jim also discusses his future goals for his business as well as how he plans to actually achieve them.
This week Danny is joined by Brad Smotherman, an investor from Tennessee with a successful 7-figure flipping business spanning across the U.S. Brad shares with us the methods and strategies, specifically in marketing, that helped push his business to where it is now, as well as the ins-and-outs of how he prefers to run his business today. Brad breaks it all down with thorough examples and real-world data that he’s gathered through his time as an investor to really break down topics like owner financing, pay per click, direct mail, and more.
This episode is all about innovative ways to make real estate investing work both for you, and your tenants! Anne Amagrande joins Danny to discuss her creative approach to leasing that has helped her business generate even more passive income by finding new ways to both save money on renovations as well as keep her tenants happy; she calls it “rentovation” and it’s a game changer! She also touches on the 3:1 ratio and how it can and has helped many investors create more income for their business. We recommend this episode for investors at any stage in their journey. Anne is a serial entrepreneur, owner of Grande AMA & Associates and 2 other businesses. She is an expert on investing, specifically Real Estate Investing, Generational Wealth, and owning and growing a business, and her passion is creating businesses that help one another.
This episode Danny speaks about what to do when those leads start coming in from your LeadPropeller website (or wherever you purchased your REI website)! We’ve seen too many people cancel their accounts with us because they started receiving TOO MANY leads from their website so Danny is here to tell you the proven methods for handling them. No matter who you purchased your REI site from, these are important lessons every investor with a new site should be aware of.
We must be on a marketing kick because this week’s episode is all about knowing your numbers for your marketing campaigns!! It’s not enough just to send mailers out into the world and doing that over and over and over and over without ever taking the time to analyze your data and see if what you’re doing is even working! Don Costa of the FlipTalk podcast joins Danny this week to talk about why investors should be regularly looking at their marketing numbers. He walks us through an actual marketing campaign of his and shares how he would analyze the results, and most importantly the decisions that would come out of the analyzation. Data and numbers are an investors very best friend and this episode tells you why and how!
This week Danny is joined by Brian Ellwood of Virtue Real Estate Investing to talk about how he tackles direct mail, and what has and hasn’t worked for him in the past. The two discuss the essence of “No B.S.” marketing and what it means to disrupt the constant feed of “We Buy Houses” mailers and really position yourself from the rest of the crowd. Brian even shares with us his top 4 favorite lists to mail that have shown the highest ROI overall. Brian teaches 9-5'ers how to stop trading their time for dollars by purchasing their first 12 rental properties, but VREI’s underlying message is that you CAN live a life you truly love and you don't have to make sacrifices! Brian was able to "retire" from the working world at the age of 30 by accumulating several dozen properties, and is now passionate about helping others do the same.
This episode is a super, super, must for all investors!! This is a special episode of the FlippingJunkie podcast because Danny shares with us the top 3 secrets that provide consistent success with online motivated seller lead generation (yes, the actual stuff he and Melissa did and are still doing!). Most investors fail at generating motivated seller leads online because of these 3 crucial missing pieces, and he’s here to talk about what investors can do to prevent their business from falling through the cracks because of something that could have been prevented if they’d only known! Danny dives deep into how they’re able to maintain a successful flipping business while also running a podcast AND a blog AND a youtube channel AND a training course AND providing REI websites AND a business management software and so on and so on… He explains why house flipping is a numbers game and how they were able to use that to their advantage to generate exactly how many leads they would need to get a real, genuine, “worth-it” deal! Absolutely a great episode full of a ton of great info that anyone considering getting a website, or wondering how they can best use their website to find more, quality leads for their real estate investing business!!
Chris and Jamie Bounds are real estate investors out of Houston, TX. They own and operate Texas Ideal Properties, and live in Richmond, TX with their two children, Nathan and Ellie. Chris got started in real estate in 2005 while attending Texas A&M University. He bought 4 properties in his first year before graduating, and took a sales job in Houston. Shortly before getting married in 2011, Chris and Jamie started investing in real estate part-time. By August 2015, they were both full-time real estate investors and have since bought over 100 propertie. In 2018 they closed on roughly 50 houses, nearly doubling their business since the year before. Their goals are to continue to grow and scale their flipping & wholesaling business while continually adding properties to their rental portfolio. In this episode Chris and Jamie share what it’s like working together as a couple, and the steps they took from day one to ensure that their business would be on the right track for growth and success. They tell Danny how they worked to figure out what they should be doing fromthe very beginning, and how they worked on not only their skillset, but who they are as people in order to take their business where it is now. With over $11 million raised in private money, you won’t want to miss out on what they have to say!
Jason Lavender has owned and operated a painting company for 25 years, but caught the real estate investing bug listening to podcasts and reading Danny Johnson’s book, Flipping Houses Exposed: 34 weeks in the life of a successful house flipper. Jason began flipping houses in September of 2017 and has since completed 5 flips, with 2 more underway. After this, he took on wholesaling in October of 2018, and has completed 4 deals with one more in the pipeline. He’s now a member of Justin Williams’ coaching program, and is focusing on learning to scale and automate. In this episode Jason joins Danny to talk about what it was like to move from reading the book to getting established in the market and in a position to grow. Jason shares the do’s and don’ts of starting out and the lessons he’s learned along his journey (some of them the hard way!), so this is a perfect episode for those who are still a little hesitant about taking that first step and making it happen.
This week Danny is joined by Doug Watts Jr, a new investor born and raised in Austin, Texas. His story starts out as a commercial general contractor where he stayed for 10 years as a field engineer and later superintendent. Like many of us, he was drawn in by the freedom that real estate investing can give you and he dove straight into educating himself and taking action to get started! Doug actually completed 2 flips while working full time, making a profit of $63,000 on the first and $109,000 on the second. Just 6 months ago, he decided to take his investing business full-time, and has since listed 2 houses for sale that he flipped (that’s a projected profit of $50,000 in his first 6 months working for himself. In this episode, Doug also shares a cautionary tale of sorts that anyone should be looking out for, about the importance of making sure that every box is checked when it comes to your business. While Doug may not be your typical, “House Flipping Guru,” he is determined to make it happen for him and his family and his resilience is something to be admired. His open-book take on both his successes and his mistakes allows us to see what a new investor actually looks like, as well as take a look at the internal struggle of being afraid to lose all of your money, but also knowing that it takes spending money to make money.
In this episode, James and Alan sit down with Danny to talk about the strategy they created and followed to create a partnership that moved them into 3 different markets in only 8 short months! Alan Biel Alan Biel bought and renovated his first house in 2004, just after he graduated from college and married his wife, Amber. Their original plan was to live in the house, but they ended up selling it for a decent profit and this led them to do the same thing several more times in the next 10+ years or so. In 2016, he began flipping on a larger scale, and by the end of 2017, he knew he needed to make some changes to his semi “solo-preneur” operation. He decided that he would finish the flips he was working on and then try something different. So, he joined a top Mastermind group in January of 2018, learned what wholesaling was, partnered up with James Hodges in March of 2018, and they began wholesaling full time! James Hodges In 2013 he graduated from College and got married to my wife Meagan. They lived in College Station for a year after they got married and then spent the next two years traveling to various countries around the world doing volunteer and missions work. At the end of 2015, their first daughter was born in Johannesburg, South Africa. Shortly after she was born they moved back to Texas and began a career as a personal fitness trainer. He did this for 2 years, eventually starting his own online fitness business. At the beginning of 2018, he made the decision to pursue Wholesaling, as was not getting the traction he wanted in my fitness business, nor was he living the lifestyle he wanted. He began his wholesaling journey February 2, 2018, and started to gain quick traction within weeks of starting. In March of 2018, he met and partnered up with Alan Biel, and they began Wholesaling full time.
This week Danny is joined by Danny Carter, a Los Angeles based manager for songwriters and music producers who has been actively investing since 2016 (Fun fact- he did the intro for this episode!). Carter enjoys taking on challenges, as shown by his very first deal which was a remote burn house located halfway across the country. In just a few short years, his real estate investing business has acquired 9 rental units, completed 8 flip/wholetail deals, and 10 wholesale deals! In his own words, Carter says that this episode is concentrated on, “showing people how to go from sitting at the starting line, wondering how they’re going to get started, car parked, transferring into neutral, to getting into drive, into about 25 mph, then getting them started in those first few steps to get them to 100.”
Carson Olinger journey with real estate investing began after the birth of his children, when he realized that his current job was keeping him from being home with his family like he wanted to be. In 2017, he owned a packaging company that unfortunately went under due to some unforeseen circumstances. This led him and his wife to build an investing business so that they could leave the 9-5 world behind them and finally start living the life they had wanted. In July 2017, he started his own Real Estate Business – Capital City Equity Group. He had started looking at deals in January, and actually closed on his first deal already by February. However, he saw this as a “side gig,” and the overall business plan was not realized. Once he started using Lead Propeller and had leads regularly coming in, it was then a matter of closing deals and figuring out what to do with them. Carson was able to quickly learn all the different acquisition strategies as he had some friends that opened him up to some creative concepts and he was able to start closing on deals. Carson soon realized that he had not just created a business, but a job. If he wanted to find true freedom, he knew he was going to have to diversify. He began pickup up rental properties to create a more passive income, and within six months of really focusing in on real estate, he sold 10 homes via wholesaling and pocketed one long-term rental. He didn’t have any of his own money in any of the deals, other than marketing dollars and web site management fees (which he says are totally worth it by the way!). By using creative acquisition methods and having multiple exit strategies, he was able to gain a lot of traction, and could begin to see the broader picture. By spending time with others and listening to their needs and motivations, he could easily discern what solutions to provide them. He’s now says that he’s having fun doing this, and enjoys getting to help others at the same time.
Greg Dickerson is an entrepreneur, real estate investor and developer. Over the past 20 years he has bought, developed and sold over $200 million in real estate, built and remodeled hundreds of custom homes and commercial buildings, and started 12 different companies from the ground up- yes, 12! Greg is arguably an expert on the topics of Real Estate and Construction. He has spoken at many real estate investing groups, masterminds, and events. Greg has also been featured as a guest commentator on the Fox Business Network with Neil Cavuto and Dave Ramsey, and he has written articles for various magazines and newspapers, and is a featured contributor in the book, “Walking with the Wise Real Estate Investor," and, "Walking with the Wise Entrepreneur," featuring Donald Trump, Suze Orman, Rachel Barnes and others. Greg has always been a very active member of his church and community (both in his personal and business life) serving on the boards of several non-profit organizations including Realtors Association, Home Builders Association, Remodeling Council, Community Foundation, Heart Association, Cancer Center, Education Foundation, Babe Ruth Softball, YMCA, Parks and Recreation, SPCA, PTA, School Boosters, Youth Ministry Council, Fellowship of Christian Athletes and Christian Surfers. Listen along as he shares with Danny the story of his investing journey and how he came to be the successful real estate investor he is today.
Joe Spence is an investor from Lancaster, Pennsylvania, whose journey began after he was laid off from his sales job in early 2016. It had always been his and his wife Sarah’s dream to become real estate investors, and this quick turn of events made them ask, “Do I really want to go back to a 9 to 5?” With a baby on the way Joe knew he had to do something, and there was no better time than the present to take action and make it happen.
Joe began by calling anyone and everyone he knew in real estate, asking if there was possibly anything for him. Within a week and a half he had his first deal from someone who knew someone who knew someone, and so on. He shares that his first time walking through the house calculating costs to make an offer, he had almost no clue what he was doing. He was familiar with the formulas because he had educated himself with books and podcasts, but he says that “there’s no substitute for the real thing.”
Joe and Danny also discuss contractors, and the importance of checking up on the progress when you’re rehabbing houses. Joe talks about the many lessons he’s learned along the way in regards to trusting and overseeing those carrying out his flips. He says that at first, it was intimidating to ask contractors what was going on in the rehabs out of fear of sounding uneducated or unqualified. Once he was able to get past this fear and speak openly with the contractor about what was going on in the project, he says that their relationship only grew stronger and now there is a mutual trust and respect between the two throughout the process.
In the beginning of 2018 he turned his business more towards wholesaling rather than rehabbing houses. When asked if it can be difficult sometimes to walk away from a bigger check by deciding to wholesale instead of rehab it yourself. “I’m not afraid to leave a little meat on the bones for the next guy,” says Joe. He gives a lot of credit to those who helped him in the beginning of his journey, and he hopes to be able to help others in the same way.
Zach Betters started investing in real estate in 2015 with his wife Stephanie. After taking 4 months to get their first deal, they jumped into it and did 11 deals that first year. Since then, they have been on an upward trajectory, 27 deals in 2017. So far in 2018 they have done 49 deals and with a recent merger are now on pace to explode even further. Along the way they have branched off into a Social Media Marketing company (Social Media REI) and have a few more secret businesses in planning. All of this while both working, up until recently, full time in healthcare as a PA and NP and raising three little ones. Zach shares with Danny how he was able to achieve such growth by “developing a team around [his] weaknesses,” and a constant update to the processes and systems that his business is using. He mentions that every business has problems, you’re problems just change. By recognizing this, Zach and his team are able to actively stay on top of their business and its growth. When discussing how he got started in the industry, Zach and wife were working 12-14 hour shifts, then they would come home and eat, workout, and take care of their three little ones. This makes it no surprise that their first hire was a virtual assistant from the Philippines to help him sift through leads and answer any calls. They’ve since built an entire team that works in combination with their established systems to really get the most of everyone in the business. *Humble Brag* Zach shares a story about a time in which his LeadPropeller website helped him find his first private money lender JUST by him looking at it- even though he hadn’t done a single deal yet at this point!! Zach also shares with Danny his excitement for the upcoming release of FlipPilot (December 5th, sign up now!) and says that he is very much looking forward to saying goodbye to programs like Google Drive and Excel for tracking KPI’s. “If it were up to me, it wouldn’t get done,” he says in regards to sifting through data. Luckily, FlipPilot is already ahead of him on that one with everything in one place so you can start working ON your business instead of IN it.
This week Danny takes a break from interviews and instead focuses on the upcoming release of FlipPilot. We will be hosting another great webinar and this time Danny will be talking about the one thing that your stupid CRM can’t do that is causing major problems for your business. Danny will be doing real life demos for you guys and answering a few questions if possible. This is taking place DECEMBER 3RD, 2018 at flippilot.com/demo. Register now to reserve your seat, and we’ll remind you when it’s time to show up, learn, and see FlipPilot working in real time! FlipPilot is so much more than a CRM, and we hope you join us next week (12/3) so that you truly start working ON your business instead of IN it.
Victor Alves started investing in 2015 with his wife Nina, after leaving a job in sales. They attended a seminar about real estate investing and from there made the decision to invest $25,000 into their education and getting started on their business. They knew that if they were going to do it, they wanted to go all in- and that’s exactly what they did! They started wholesaling to learn the market and within their first year had done 6 wholesale deals. The following year they continued wholesaling, but also completed 2 flips and ended the year with 13 deals under their belt. In the beginning of 2017 Victor started working with his current partner, whom he met at the same training course that he and his wife took years before. This is when business really began to take off exponentially. Today they’ve now done over 50 flips in total, acquired 9 rentals, and raised over $5M of private capital. Their success is credited to their balanced relationship within the business as a team. Victor’s partner is more involved with the construction side of things, while Victor focuses his attention on marketing. They’re individual skills and interests compliment each other in a way that allows each of them to focus on the things that they should be. Victor also shares with Danny how he shifted his business when he made the decision to shift his message across his business’ marketing. He says that he began studying data and pulling insights that eventually helped him tailor his message to whichever audience that he was targeting. From there, the business has only continued to grow and find success.
“Your problem is to bridge the gap which exists between where you are now and the goal you intend to reach.” -Earl Nightingale Why are you reading this? Why are you listening? Learning? Taking action? It’s simple- FREEDOM!! We’re all doing this because we want the financial freedom that comes with being your own boss and real estate investing. We want to be able to spend time with our families and friends, not with the stacks of work that are probably sitting on your desk right now. Melissa and I wanted the same thing, but once we got started we realized it wasn’t so simple. As our business grew, our need for new technology that could support us grew, we quickly found that everything that was already out in the market just wasn’t cutting it anymore. We had all of these systems that were supposed to be making our lives and business better, and all it was doing was adding stress because of the impossible upkeep and hours of analyzing required to get any true insights for our business. They were just work-arounds for other work-arounds, and we knew that our technology was holding us back. We were absolutely not living the life that we thought we would be once we started investing. There was a clear gap between where we were in our business and where we wanted and needed to be, but nothing in our entire arsenal of programs we were using for our business were going to get us there. I had years of investing experience at this point, and in combination with my background in software (#tbt to my corporate America days) we decided that if we wanted it to happen then we were going to have to do it ourselves. Thus, FlipPilot was born. FlipPilot is more than a CRM. There’s not really a single word or phrase to describe what it does, because it really is the very first of its kind for real estate investors. It is everything in one place. We were evolving as investors, and we needed a software that was going to continue to evolve with us. All of the existing technology only allowed us to work IN our business, but it wasn’t giving us the freedom that we wanted. FlipPilot changes all of that. No more Podio, CallRail, MailChimp, Globiflow, NOTHING. FlipPilot has it all. Everything. One place. It is actually that simple. You’ll finally have a system that doesn’t require 20 integrations to work, a system with KPI’s you should be tracking and other data so you know what’s actually working and what isn’t. You can automate your follow up sequences, establish systems and processes, manage your team and tasks, and our brand new Dashboards give you a quick view of how your business is doing at any moment like no other software has been able to do so far.
Jordan Lagrassa is a real estate investor in Texas who’s been in the game for about three years now- on top of running an entirely separate roofing business! In partnership with another investor, he has established a small business wholesaling houses part-time, and has also accumulated a few rentals along the way. Jordan started with his roofing business, and moved into investing after trying to find different opportunities and ways to support his family and make money (sound familiar?). Jordan shares with Danny how he balances the two jobs, mentioning how it really depends on the season when deciding where he can and should focus his attention. Due to a slow down in the rainfall and other harsh weather in Texas, his roofing business has not been as busy and he has been able to dedicate more time to establishing himself in the market. He says an average day would consist of about 4 hours working on his wholesaling business, and about 2-4 on the other. While right now this method works for him, he sees a value in being able to shift all of his attention on wholesaling and hopes to be able to move toward that direction in the future. When talking about how he got his start, he talks about using PPC via his LeadPropeller site, and how that process worked out for him. They mention their concern with the sentiment that simply signing up for a website will bring you the leads that you are looking for and express the importance of quality over quantity. “With direct mail you might get more leads, but the number of actual qualified leads that become appointments, that then become deals, tend to become a little bit worse than [those] from PPC,” says Danny. Jordan shares that it was a mix of direct mail for the first three months, and then PPC for the following three that brought him his first deal after 6 months. They also talk about what training programs did for them as beginners, and both Danny and Jordan urge investors to make the investment. “You’re using your money to gain more knowledge that’s gonna help you make more money as long as you’re willing to take action and make it work,” expresses Danny. Moving forward, Jordan shares that at this point in time he’s working on building a buyer’s list as he begins to see how the market is starting to change. He hopes to keep wholesaling houses part-time, but wants to shift more toward rental properties in hopes of creating a passive income so he can commit himself where he feels his time is best spent.
Lee Taylor is a real estate investor in the Middle Georgia area. Like many, he had a corporate job in transportation managing a trucking company. His career in investing began after he reached out to a friend of his who went on to help Lee with his first property. Lee bought his first investment property in August 2016, his first flip in August 2017, and was able to quit his job and begin investing full-time. With over 34 properties purchased already- most of those with some type of partnership- he has big plans for house flipping in 2018. “It was a challenge but we scraped and hustled and made it work, and we’ve just taken a lot of action,” says Lee. Lee shares with Danny the ins and outs of his business and how he decides which options are the best for house flipping in 2018. He explains that one of the most proven methods for finding deals and private lenders is networking and relationship building, and contributes much of his success to these methods. “I don’t believe in competition, I believe in collaboration.” He now focuses on lead generation, and later goes into detail about his various exit strategies depending on what is the best option for the given property. After establishing himself in his market, Lee made the decision to co-run his local REIA with a fellow investor, and dedicates a great deal of his time to helping and educating other investors in his area. He is appreciative of the opportunities that came to him from different events and groups, and wants to be able to share what he learned with others in a collaborative effort, rather than strictly competitive. As the market appears to be beginning to change, he hopes to one day expand into other areas of the industry such as property management and construction.
This week’s FlippingJunkie podcast episode begins with a FlipPilot update!! We’re so excited as we get closer and closer to the launch, and we appreciate your patience. “We’re working to make sure that when we do launch, everything that you need to run your business is in that minimum viable product,” says Danny. In the meantime, check out our FlipPilot Key Feature Videos on YouTube and join our private FlipPilot Facebook Group, and know that we’re working hard to put out the best product that we can!
Brad Woodall’s real estate investing journey began all the way back in 2005, when he was only 21. The market crash led him to a job in corporate America where he worked in fraud prevention and investigation for about 10 years. When his first son was born in 2015, he knew he wanted to be able to be around and involved in his children’s daily lives and knew that going from part-time to full-time real estate investing would provide him with the lifestyle he wanted.
Along with a new baby came a new mindset, and Brad dove back into investing while still working full-time. Like many of us, he binged on every podcast and book on real estate investing he could find. That same year, he set up his LeadPropeller website and now uses LeadPropeller Fuel to handle his site’s SEO (Brad mentions that he once got a lead from a blog post, and one even from a YouTube video thanks to his site ranking). In May of 2016, he sent out roughly 300 pieces of direct mail and in October of the same year he landed his first deal.
Fast forward to January of 2018, Brad was able to quit his job and go from part-time to full-time real estate investing. He goes on to discuss his typical walk-through method and what he’s found has worked for him in the past. With an offer already in his head, he tours the house with the seller and gets to know them and try to learn their motive for selling. Brad and Danny emphasize the importance of building rapport with your sellers. “Just be conversational, just be a real person. They just want a real person there to talk to,” says Brad, who prefers to take the time to sit and get to know the sellers and establishing a relationship beyond just the numbers.